Binance is the exclusive cryptocurrency sponsor for four competitions organized by the Confederacao Brazilsileira de Futbol (CBF).
Binance, the largest cryptocurrency exchange platform in the world by trading volume, announced a partnership with Brazil’s national football body. This makes Binance the official sponsor of four competitions managed by the Confederacao Brasileira de Futebol.
Binance’s CEO Changpeng Zhao said that the collaboration would help to drive adoption of crypto in Brazil, given the huge popularity of football in Brazil.
“Sport is an important factor in inclusion. Zhao stated that football is a strong link to Brazilian culture and identity. Therefore, we partner with CBF to increase crypto adoption and create positive impacts for our users, the blockchain and crypto community, as well as society in Brazil.
A blog announcement binance was published Monday. The three-year agreement will see the crypto giant become the exclusive crypto sponsor for the Brasileirao Assai and Brasileirao Female Neoenergia as well as Brasileirao Female A-2, Brasileirao Female A-3.
Binance will be eligible for promotions and advertising opportunities during tournaments, according to the terms of the agreement. On the other hand, the exchange will allow for the development of Fan Tokens as well as NFTs for CBF.
Binance has already signed deals with Santos Football Club and Paulistao Sicredi, adding to its growing presence in Brazil’s sporting arena.
Binance is also a partner of the Italian soccer giants Lazio and Porto, on the international stage. The 2022 African Cup of Nations was sponsored by the exchange.
