Blockchain.com users now have a blockchain domain through the partnership with Unstoppable Domains. Unstoppable Domains plans to make them available for other brands as well. Blockchain.com, an early Bitcoin exchange and wallet provider, announced Friday that it will offer its customers a free NFT Domain. This tool will allow them to use a simple username like jeff.blockchain instead of the lengthy string of random characters that makes up a wallet address.
Unstoppable domains is hosting the giveaway. This company is doing for Web3 the same thing that GoDaddy did for the internet.
Blockchain.com had announced earlier this year that it had completed an integration which would allow customers to tie addresses purchased via Unstoppable Domains into their Blockchain.com wallets.
Unstoppable Domains claims it has already allocated over 2 million NFT domains. Most of these domains are tied to the suffixes ‘.crypto,.wallet, and ‘.nft. The Blockchain.com giveaway entails a new suffix–“.blockchain”–that the companies are framing as the first branded domain name in Web3, though it’s likely most people will view the .blockchain domain as referring to the common noun rather than the London-based company.
Unstoppable Domains stated in a statement that users can now secure NFT domains which give them full control and ownership of their digital identity. They also offer a portable, user-owned, secure Web3 identifier that users can use for logging into more than 200 apps and wallets as well as exchanges, marketplaces and games.
Like Unstoppable Domains’ other offerings the “.blockchain” domains can be traded or resold.
Sandy Carter, Unstoppable Domains senior vice president, stated that the NFT domains are not only a simple way to provide addresses for crypto transactions but also a new tool to establish your identity online. Carter claims that the domains can be used to secure multiple applications, much like login credentials on sites such as Facebook and Google.
Carter stated that Unstoppable Domains was working with other companies in order to offer NFT domains with their names. It is possible that consumers will interact with major companies via NFT domains like “.apple” and “.starbucks” if this practice becomes popular.
